The paper quality was rather bad, the type was often broken and it was no exception when the illustrations had no relation to the text. Therefore, the chapbooks were very cheap (costing one penny or less). Since printing matter was expensive in the 17th - 19th centuries, the target group of chapbooks, the working class people, usually didn’t care much for the poor quality – they were happy enough to be able to buy any amusement they could get their hands on.
The chapbooks covered a broad range of subjects – from manuals to romances, from crime stories to poems and from nursery rhymes to biographies of famous people. Few publishers created books especially for children.
The popularity of the folded books declined from the 1860s onwards. In that time, the offer of affordable printed material had expanded extremely. The chapbooks were not the sole option anymore and lost their popularity.